Wow, cool. First one here, or so it appears.
Yes, we should deal with publicity. We should freaking have Nova follow us around. This is a unique event, it is early days, and it's not being archived. I think this is a mistake.
Publicity now will be the surest way to lead to $ later, both from private and public (NSF, DARPA) sources.
Word of mouth is fine, look how well things are going so far just based on Drew's hyperkinetic nature, but we could do better.